GBP Optimisation
What is Google Business Profile Optimization?
Google Business Profile Optimization refers to the process of enhancing and managing your Google Business Profile (formerly known as Google My Business) to ensure that your business appears prominently in local search results and is attractive to potential customers. As a core element of Local SEO, optimizing your Google Business Profile involves periodically updating your business information, posts, photos, and managing reviews to attract more local customers. This optimization is crucial for improving your local search ranking, as Google considers accurate, relevant information from your profile in determining local rankings. By aligning Google Business Profile Optimization with Local SEO strategies, you can increase visibility, engage with a nearby audience, and ultimately drive more foot traffic and leads from local searches.
Why GBP Optimization is important?
This optimization is crucial for improving your local search ranking, as Google considers accurate, relevant information from your profile in determining local rankings.
- Increased Visibility: Proper keyword targeting and GMB optimization make your business more visible to local customers actively searching for your services.
- Enhanced Credibility: Building citation links and managing your GMB profile reinforces your business’s credibility in the local market.
- Continuous Improvement: Monthly reports help track progress and adapt strategies, ensuring continuous improvement in your local search performance.
- Staying Ahead of Competitors: SEO is highly competitive, with your rivals actively optimizing their own strategies. To maintain an edge, you must continuously refine your SEO efforts to stay one step ahead.
Activities covered in GBP Optimisation
1. Comprehensive Keyword Analysis
- Conduct in-depth research to identify relevant, high-converting keywords.
- Ensure your business is visible to potential customers searching for your products or services.
2. Comprehensive Competitor Analysis
- We analyze competitors’ Google Business Profiles to understand their ranking factors and optimize your profile accordingly.
- By studying competitor tactics, we find areas where your profile can improve in local search visibility, helping you outperform them.
3. Google Business Profile Optimization & Management
- Optimize your Google My Business profile for maximum local customer attraction.
- Update business information, post keyword-related content, add photos and manage reviews to enhance online reputation.
- Creation and updation of products and services in detail in Google Profile
- Update Google Posts or Offer Posts (4 posts per month)
- Escalating mails to Google for issues found in Google Business Profile
4. Building Citation Links
- Create high-quality citation links across reputable local directories and platforms. (4 links per month)
- Establish credibility and authority in the local market to improve Google ranking and visibility.
- Ensure consistent NAP (Name, Address, Phone Number) across all listings.
- The links will be submitted for indexing to help Google efficiently crawl and recognize them.
